Christmas is the biggest holiday in numbers - in terms of gross amounts - because you have one and a half to two months.
The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
While the Ark Encounter will be able to accommodate 16,000 guests per day, our consultant's research has shown that we could possibly expect more than that during the first few weeks of opening, especially during the summer time frame.
The outdoor recreational industry is highly seasonal and heavily influenced by weather conditions.
When you travel on Christmas, for you as the traveler - whether you're in 1A or 39D - there is a mental state that you have to put yourself in: that you're traveling at the busiest time of the year, and you're going to take whatever comes your way.
The first week of August hangs at the very top of summer, the top of the live-long year, like the highest seat of a Ferris wheel when it pauses in its turning.
You want to be playing your best in December and hopefully it'll carry over into January.
New Year's Eve to Valentine's Day is our peak season, and in many ways, Valentine's Day is our Christmas. Everybody in the world makes the same three New Year's resolutions: health, career and money, and love.
