Pavlovian Response Quotes

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

I felt like if I said something positive on Twitter, it got no play. But if I said something negative on Twitter, it was a billion retweets and so that was giving me a Pavlovian response to be mean, and I don't want to be mean. We all have mean thoughts. They should not be broadcast on Twitter. You don't need to see mean things.

The Pavlovian view of women voters - plug the words in, and they will respond - sends a chill down my spine because it sounds like an adaptation of something I have written about communication between the sexes: When a woman tells a man about a problem, she doesn't want him to fix it; she just wants him to listen and let her know he understands. But there's a difference between a private conversation and a presidential election, between what we want from our leaders.

To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler.

Our Pavlovian response to movies has gotten to its lowest point ever. You look at a lot of movies that are successful and a lot of movies that studios hold up as examples and you go, 'My God, that isn't even a story. It isn't even two acts. It's eight set pieces drawn out with slow motion.' The difficulty for me was that you had to hope that people were interested in this kind of a story.

Here's the problem: I don't like who I've become when my iPhone is within reach. I find myself checking e-mails and responding to texts throughout the day with some kind of Pavlovian ferocity - it's not a conscious act, but a reflexive one.

In order to produce learned fear, you take a neutral stimulus like a tone, and you pair it with an electrical shock. Tone, shock. Tone, shock. So the animal learns that the tone is bad news. But you can also do the opposite - shock it at other times, but never when the tone comes on.

Of course,Behaviourism 'works'. So does torture.