Non-Traditional Strategies Quotes

We are a little out of the box.

I'm always up for collaborating with people who are slightly leftfield.

In a lot of formats, you can be really experimental and see what would happen.

If anyone thinks they have set a formula for success, that's not true. Because if that were to happen then people would only be copying that formula and every following film would be a copy alone.

Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.

Video games are engineered now, but the step I am trying to take, no one can engineer.

The way I play is not like most people. The moves are more computeresque. They're not the moves that most humans are going to play.

We are trying to get away from those traditional centre, power forward type things.

Ideas that most people derided as ridiculous have produced the best outcomes. Don't do the obvious thing.

The truth is, I admire his mischief, because if Suarez were to lose that, he would become an average player.

One thing I gotta say about this, about All Elite Wrestling, is so many people in the industry that are sure they know how it's done are all jumping in. I see so-and-so's advice, this person has advice... As nice of you and your advice, but these guys have come along because they kinda went their own way.

I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'

We have to find new ways to work without permission, new ways to turn corners and go through doors that are closed off to us to create our own audiences and our own material independently.