Niche Appeal Quotes

We're like licorice. Not everybody likes licorice, but the people who like licorice really like licorice.

I don't care about being on top, about being No. 1. I just make movies for a few suckers in the audience, anyway.

For me, I'm not trying to be the flavor for everybody. But I'm just proud when people I respect or people that I want to be my fans are my fans.

A label's typical plan would be to put something out that's safer and get fans, and then push buttons, but my idea is to push buttons first, scare off the people who are gonna be scared off, and then the right people will like you for who you really are, and stay with you.

I'd rather make a show 100 people need to see, than a show that 1000 people want to see.

The more money you spend, the more you need to make back, and the more pressure there is to appeal to everyone - which to the studio means that the specificity and uniqueness must be watered down. But I think mass audiences like things that are more specific and tend to have a voice, like 'Napoleon Dynamite' or 'Superbad.'

Few people take an interest in Iceland, but in those few the interest is passionate.

I'm much more interested in shows that maybe not everybody loves, but a lot of people REALLY love. That's how I am as a person. I'm as extreme as the roles in the shows that I like to be on.

Sometimes things just aren't of their time, and they take a minute to catch on, or they find an audience later. Sometimes bizarre little films are the ones that everyone remembers later. With most big major blockbusters, people will have already forgotten about it two weeks after it came out.