Music Video Creativity Quotes

I'm very conscious that a music video is beyond just a promotional tool for a song. It takes a song to the next level and it gives a song a new life.

Music video played a huge role in developing my sensibility as a director.

Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.

I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.

I thought there was a way of marrying what I wanted to do with filmmaking with pop videos, which I found out through a couple projects just wasn't possible. That's not saying anything about the artist. If you're making an Usher video, you're making an Usher video, not a film with an Usher song in it.

A lot of rappers been putting out a lot of sub-par visuals. I feel like the visuals could be better.

The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones.

I love music videos, I really do. I think it's kind of sad that it's a dying art form.

There are so many songs that have become massive hits merely because the video is great, while the song is pretty rubbish. From that point of view, I think I've always preferred to listen to a song rather than look at it.

I was very fortunate to be at the vanguard of music video.

I don't think any artist has really relied on music videos the way I do. It's almost like my radio.