Apple Music is a living, breathing brand.
The iPod has taken away the whole platinum record sales prospect. Sincerity and specificity are going to be the hot commodities in music. Everybody can have anything that they want, so now it gets into what specifically you have to give.
Apple Music is a big idea, and it's going to take some time to fulfill its overall dream.
I'll admit that I'm not quite certain how to sum up an entire year in music anymore; not when music has become so temporal, so specific and personal, as if we each have our own weather system and what we listen to is our individual forecast.
The prospect of music being detachable from time and place meant that one could start to think of music as a part of one's furniture.
People listen to music the way they want to listen to music.
Ever since Apple Music, Spotify, and all of those things came around, we can choose whatever we want to listen to. Before then, it was all controlled, but now, everybody listens to everything.
There's this notion that allows people to create their own collection of songs, so it rewrites what a song is. They may only want 10 seconds of something, or they may only want this particular song, or they want this group of songs. It becomes much more user-controlled.
In Presley's time, you didn't dare not to be a fan of his, because you were part of a club. Now you can say I prefer Billy Joel or Tina Turner or someone else. It's all fractionalized.
A music service needs to be more than a bunch of songs and a few playlists.
