Movie Testing Quotes

The thing that is incredibly helpful is that we screen the movies and we ask the audience if they like it or not and we ask a lot of questions and do testing on the movies. For comedies, at least, it's very helpful. If they're not laughing and they don't say that they loved it, then I have screwed up.

I test the movies a lot, and if the audience says they love the movie, we know we're on the right track. And if they tell me they hate it, I try to figure out what I've done wrong. But every time out, the audience wants me to go deeper, they want to know more about the characters, and they don't want these movies to be shallow. So they really urge me to tell them a complicated story, and then when I do so, they're thrilled

I don't understand the whole testing-numbers thing. It is not how I want to make movies.

The hard thing about 'The Saint' was that my character was supposed to die, but then they reshot the ending based on tests and she lives. I created the character based on her dying - she would never have been as innocent otherwise. So I didn't have high expectations for that film.

A lot of filmmakers hate testing movies. I love it because it's an audience medium. The biggest problem has been the prevalence of all these Internet sites. It's almost impossible to have a test screening without it leaking out on the Internet.

You learn quite a bit about your film from test screening audiences. With both comedies and movies that are intense, you need to calibrate the film and see how audiences react.

It's a big part of what we do - we test our movies extensively. I'm always there myself. It's sometimes difficult to sit through, especially if it's a version of the movie that's not working particularly well.

You never really know until you put the movie in front of an audience. I am a big advocate of screenings, which are getting harder and harder to do nowadays.

People test movies within an inch of their life so that the entire audience experience is a uniform one.

I like test screenings. I like to see a movie with an audience of strangers. I think it tells you a lot.

One of our big tools is screening. We screen usually 12 times, which is much more than most filmmakers do, and we recut in between each one, because we really need to feel how the audience is reacting to the movie.