When you're involved in those big-budget movies, there's a lot of hype: 'Oh this is gonna be a big hit!' And 'A Christmas Story' wasn't. It came and went and was a big disappointment at the box office.
I am sure 'Shakti' will set the screens on fire.
As an audience member, everyone I talk to is like, 'I'm so excited to see 'Super 8.' I'm so excited to see it.' And part of that is because of his drive to make sure that it stays hidden until the last minute.
I knew that when the trailer of 'Bahubali' released, it would have a great impact, and it did.
I've personally been involved in movies where people on set were talking about awards for the movie, and I bought into the hype. And then the movie would come out, and not only was it not good, it was horrible.
'Infinity War' needs no teasing. That movie literally needs no teasing. It's going to be the biggest movie of all time. Believe me; no one is ready for this movie.
So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this weekend, otherwise you'll be culturally bankrupt and can't converse with your friends.
I'm a movie nerd, and when I'm really looking forward to something coming out, the less I know, the better.
I think it's kind of strange when people talk about how hyped-up the movie is. It almost sets you up for a bigger fall.
