I don't believe I'm bad, and I do believe I'm good.
You may think a crime horrible because you could never commit it. I think it is horrible because I could commit it.
We need to believe that we're good people, and we'll do just about anything to maintain that perception.
People don't think of themselves as evil.
I'm a good person and a good guy.
Enjoying things which are pleasant; that is not the evil; it is the reducing of our moral self to slavery by them that is.
No one believes that they're a bad person at the end of the day.