In general, we are lazy as consumers and just want to label people as good guy, bad guy.
Today, 'fat' has become not a description of size but a moral category tainted with criticism and contempt.
There are good characters and bad characters.
The moral man is necessarily narrow in that he knows no other enemy than the 'immoral' man. 'He who is not moral is immoral!' and accordingly reprobate, despicable, etc. Therefore, the moral man can never comprehend the egoist.
When a show starts out, you're immediately trying to identify your goodies and baddies, and trying to place people in your mind where you think they belong.
It is always easy to divide the world into idealists and power-oriented people. The idealists are presumed to be the noble people, and the power-oriented people are the ones that cause all the world's trouble.
When we label anyone 'bad', we will have more trouble dealing with him than if we could have settled for a lesser label.
The human race may be divided into people who love cats and people who hate them; the neutrals being few in numbers, and, for intellectual and moral reasons, not worth considering.