The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
The media is the message. It carries the full intention and the meaning. Once you change it...it's very disturbing.
The medium is the message — and the message is fracture.
The media is not just the message. The media is a massage. We're constantly being stroked, manipulated, adjusted, realigned, and manoeuvered.
The 'content' of any medium is always another medium.
The medium is not the message - the message is the message.
If you go with Marshall McLuhan's theory that the medium is the message, as soon as you're hosting a blooper show, you're done.
All media are extensions of some human faculty- psychic or physical.
The electric light is pure information. It is a medium without a message
