I've gone from the edgy girl to the girl you call for H&M and L'Oreal, which is something neither I nor the myriad agencies that rejected me when I tried to get signed could have predicted.
Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world's oldest. And its marketing appeal is similar - people will pay for reassurance about the unknown.
Ads are cool.
At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.
A good story often increases the salability of an item without increasing its actual value.
'Die Antwoord' just has a nice ring to it.
With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
The one-v-ones and stuff, that's a special skill in and of itself. That's the sizzle. Fans love that.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
