I think a good business book has one coherent idea that is richly played out.
We're always looking for the backbone, the central idea, and once you have that you know everything can circle around it.
The story is the first thing and the last thing.
Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
What is the short meaning of the long speech?
The melody is the most important thing that must stay in the minds of the people who listen to you. No matter how many notes you play, you can't let them forget what the song is.
One sound idea is all that you need to achieve success.
Some men never master anything other than the details of a job. Others master the main idea back of the job.
In the first place, you must pay great attention to the key note.
Get the big truth first. If you get the big truth, the small truths will accumulate around it.
A subject which at first glance seems quite removed from the undeclared concern of the book can encapsulate that concern.
It's not necessary to have read everything about a particular subject in order to get interested in it. The main thing is to sort out what's important and what is peripheral in order to be able to dive in.
Don't deliver an essay with so many points. No one can absorb it. Just say one thing... Of course, you can say the point in many different ways over and over again with different illustrations.
A book is simply the container of an idea like a bottle; what is inside the book is what matters.
Each of us seems to have a main focus, a particular idea of practicality - a concept of 'what we want out of life' against which we judge our experiences.
In art, interest must be centred on the principal theme.
The main idea with Brave is that you don't have to think about Bitcoin; you just have this frictionless payment system.
My main idea was to create a sports facility for the basics. This is why I established the club.
I only have one idea, that is WhatsApp, and I am going to continue to focus on that. I have no plans to build any other ideas.
