In general, what is written must be easy to read and easy to speak; which is the same.
As a candidate, I intend to let everyone hear my message, including the many who can express their love of country in a different language.
Working-class families in the north of England used to hear the 1611 Bible regularly at church and at home ... for us, the language didn't seem too difficult. I especially liked 'the quick and the dead' - you really get a feel for the difference if you live in a house with mice and a mousetrap.
If we had written Tristan in the true vernacular the audience would have been very small. It wouldn't have even been Shakespearean. It would have been so Celtic you wouldn't understand what was going on.
You can't address yourself to women by speaking a language which no average woman will understand. In my opinion, it's wrong.
I don't know what happens at radio as far as what is that X factor that makes a song click and have people get connected to it when it's in another language.
I should as soon think of swimming across Charles River, when I wish to go to Boston, as of reading all my books in originals, when I have them rendered for me in my mother tongue.
In Europe, even more so than in national politics, we have to follow the principle laid down by Martin Luther: Use language that the people will understand, but don't just tell them what they want to hear.
The way Shakespeare wrote Fallstaff is with a heightened language and everything. That's the genuis of having Ken Branagh here as well. Shakespeare doesn't require you to have a doctorate in his language or whatever to understand him. It just has to be directed and played right. It's all about scale and presence and getting these huge, epic stories across.