If you make every pillow like it's your only pillow, and every customer like it's your only customer, I mean, that's an amazing concept.
You don't need to spend a lot of money on stuff when you have amazing architecture.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
We can do things the cheap way, the simple way, for the short-term and without regard for the future. Or, we can make the extra effort, do the hard work, absorb the criticism and make decisions that will cause a better future.
Quality is free, but only to those who are willing to pay heavily for it.
I like to get rid of things; I don't collect many things. But I do keep great photography and art books.
Where quality is the thing sought after, the thing of supreme quality is cheap, whatever the price one has to pay for it.
I realized it's a wonderful quality to be able to spend your energy on people who are actually worth it.
