People just want to know that they matter.
If merit is not recognised, still it is merit, and it ought to be honoured as such; but if it is rewarded, it becomes valuable in the eyes of all, and everybody is encouraged to pursue that course in which merit obtains its due reward.
Everyone wants to feel that they matter.
Ultimately everyone, no matter who you are, we all at our core want to just know that we matter.
A right which goes unrecognized by anybody is not worth very much.
Nine-tenths of wisdom is appreciation.
If some people are so hungry for a feeling of importance that they actually go insane to get it, imagine what miracle you and I can achieve by giving people honest appreciation this side of insanity.