I talk about things that are front page news.
'Cyber-security' is one of those hot topics that has launched a thousand seminars and strategy papers without producing much in the way of policy.
What I do is try to stay away from the hot subjects.
I've always wanted to go on 'The View!'
I admire cool renderings of hot topics.
You get much more heat when you do something current.
I would say the next imminent hot writers are often the writers from the decade before you were born.
What is hot now will not be hot tomorrow, I promise you. Trends are made to die. It's the truth.