Hip hop fans are obsessed, and they're geeks about hip hop. Comic book fans are also geeks, and when you can meld the two, then you open the world up to, I think, communities that will just take to each other.
The music industry needs a TV outlet for hip-hop fans and artists.
Around 2009, my audience started getting a lot more mainstream - younger people, R&B and hip-hop fans mixed in with the jazz audience.
We're huge Drake fans, I mean, but who isn't?
I want to plug back into the hip-hop audience. Whether it be fans who grew up watching 'Yo!', or people who have become familiar with the culture via the Internet.
I think Lil Uzi is dope. Future is dope. I love Young Thug. I'm a huge Young Thug fan.
I don't think that early hip hop stood out to be a social critique. A lot of fans of mine think that hip hop's ultimate responsibility is to critique social structures.
You got to treat Mobb Deep different because our fan base is different. Our fan base is in the 'hood across the world.
I'm just changing the game because I know what the fans want and the people want 'cause I'm a fan of hip-hop.
I grew up around it. That was what my friends were listening to - some of my closest friends are big hip-hop fans.