When you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that will sort of move the dial. And there's this sort of weird effect where the larger a company gets, the harder it is to come up with any new product that really moves the dial.
You grow up in a small community, there's no outlet like New York or L.A.
Growing nations should remember that, in nature, no tree, though placed in the best conditions of light, soil, and plot, can continue to grow and spread indefinitely.
We are going to strangle ourselves in our own growth.
The most important question venture capitalists ask is what prevents your company from growing faster.
Infinite growth of material consumption in a finite world is an impossibility.
In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down.
There would not be enough talent that's educated, developed and ready to take on the next leadership challenge, and it would cap our growth. Now we've put programs in place not to have that happen, but that could be a weakness.
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
