Ultimately what I like about reading together is that we all make it happen together. Of course even amid shared experience we’re still alone… each reading of each book is unique. But what a comfort it is to share readings and experiences. How lucky we are when we get to be alone together.
Audiences want and need a shared viewing experience.
When people feel they're getting to speak into what's being preached, there is high built-in motivation to participate.
The moment someone says, 'Hey, everyone, listen to the words in this song,' your party is over.
I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.
No, I see it as meaning very little at the moment because none of the groups are about anything.
Benchmark has got a lot of playability. You can sit with your family and friends, and you'll all have an opinion about what the answer is. What's amazing is when some of the answers are revealed, it creates even more discussion.
Every discussion in a meeting has a diminishing curve of interest. The longer the discussion goes on, the fewer people will be interested in it.
I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it.
