Green Marketing Quotes

Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty.

There's a rising tide of environmental awareness and activism among consumers that's going to continue to swell in the 21st century. Smart companies will get ahead of that wave and ride it to success and prosperity. Those that don't are headed for a wipeout.

Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

The first time I was ever impressed with Patagonia as a brand was when they released the 'Don't Buy This Jacket' campaign. That campaign highlighted their understanding of their role in a larger environmental justice space.

Environmentally friendly business practices have long been mainstream, particularly when they create a brand advantage, as with organic foods.

You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.

Everybody wants to matter. And that's the sales pitch. So all you have to do is go out and, you know, buy some new kind of newfangled hybrid car or agree to raise taxes or, if you go to the store, buy everything and anything with a green label on it and you are saving the planet.