Through a voluntary national certification program, SAFLA will create uniform rules and definitions for foods carrying a GMO-free label, allowing consumers to understand and identify those products that fit their food preferences.
The American public is not aware that there might be potential allergenic and toxic reactions. With regular food, at least people know which foods they have an allergy to.
If you want to know if your food contains gluten, aspartame, high fructose corn syrup, trans-fats or MSG, you simply read the ingredients listed on the label.
The general public believes that if a health claim is on the label the government backs that up, ... This sells food products, no question.
Initially I struggled to find gluten-free products, but things have gradually improved, and now retailers like Holland & Barrett - with their new Free From range - are starting to cater for celiacs.
If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat
American consumers are not saying they will not buy GMO foods. What they're saying is "I want to know. I want to know." EU consumers are much happier because they know what they're buying, and they've seen a continued increase in sales.
