Focus Group Quotes

It always cracks me up when program directors or music directors or companies will say, 'Well, we did research, and we interviewed 25 people in our focus group, and this is what they said.' And I'm like, 'I've talked to 25 people in two hours! I talk to 50, 60, 70 people a night! Five or six days a week!'

I think it's one of the secret sauces to our success, if you will, is that our fans are a part of our show. They engage, they chant, they cheer, they boo. There's a problem when they don't react. So, in essence, every live event is like a focus group. So we are getting that real-time feedback from them in the arena.

Run focus groups. Do whatever you need to do to get 8 to 10 people together in a room and put your product in front of them. Ask them how much they would pay for it and whether they would pay for it. It's really important to get user validation early and often.

In terms of whether or not you'll see other heroes along the way, you absolutely will. But, one of the things that makes our Avengers show unique is that this is our cast. We want to be able to focus on this group, much like they did in the movie.

I never had a preconceived plan. When you go to a movie and watch someone in the role of his or her life, or when the chairman of the board comes into the room wearing a cool look, it remains in your mind. I love Cary Grant because I like the roles he played. I said, "I want to be that guy." I want to be funny, suave, and a good athlete. I don't have to do a focus group to know what people want. I feel it.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

I've never been in a focus-group meeting. I wonder how many anchors can say that.

One of the cool things we're seeing at TaskRabbit is local tech and gaming startups hiring TaskRabbits to test their products and deliver immediate user feedback. As the founder of a tech startup, I can tell you that this type of focus group testing is paramount - and usually really pricey and difficult to coordinate.

If there was one fact that sent me hurtling off to write 'Politics Lost,' it was when I learned that John Kerry had focus-grouped Abu Ghraib. We knew about the Justice Department memo in June of 2004, and Kerry didn't raise that in any one of his three debates with George Bush.