The power of Bollywood is undeniable. When a celebrity wears your clothes, it sells out - stars here can make you a household name.
I'm a sucker for a sale. I don't understand why anyone wants to pay full price for anything because everything goes on sale. I love sale websites. In fact - this is almost kind of embarrassing - I'm coming from an Isabel Marant sample sale.
I don't believe in naming clients to get press. I hated it when I was a couture client. If the dresses don't sell themselves, there is something wrong.
I was getting a lot of editorial, as in lots of pages in 'Vogue,' but it's far more important to get your dresses on the back of a famous person. Charlotte Rampling in Bruce Oldfield. That sells.
I've had women buy their entire wardrobes from me; from suits to full-length evening gowns and sophisticated day dresses, they buy everything.
I worked in fashion, but I worked more in the sales side of fashion than in design. I was an assistant buyer for a department store back in the '70s and the early years of Saint Laurent. And I used to have a lot of private clients that I bought for.
There are some brands that we didn't expect to do well in India, like Alice + Olivia. But they sell like hot cakes because women here seem to love it.
You know what ends up on the markdown racks? All the weird colors. Guys don't wear orange or citron.
My job is to sell clothes to very rich women.
Each individual piece is a calculated attempt to entice women to add to their wardrobe.
I have a responsibility to the people who work for me, the manufacturers I work with. There is no point to clothes that don't sell.
I had a fundamental love of fashion, of products and accessories. I loved the merchandising side of it and understanding how to maximize sales.
