Expansion of Reach Quotes

You see, 30 years ago I didn't have near the audience I have now. My tapes on the cults have reached a circulation of 15 million. those are not my figures but the figures of the people who distribute them.

'Baahubali's success augurs well for the Telugu film industry as a whole. It has opened up new markets.

You never know how your work is going to be received, and to have it be not just received by the people who wanted it or knew about it or our traditional fan base, which is pretty big, but also having it spill over to everybody who plays games, and then those people telling everybody else who doesn't play games - that's what it became.

I want to be bigger than everybody.

With 'Judwaa 2,' I captured the kind of market that I could have never penetrated into on another occasion.

For every album, I look at where I'm at in my career and think of a title that kind of represents that. And for me, 'Night Train' was kind of a metaphor for where things have gone, from being on one bus with 12 other guys, pulling a trailer my first few years on the road, to now. We're out here with six or seven buses and eight or nine semis.

Five years ago I figured we were at the top of our game and that was the best it was going to get, but with every album it seems to keep on building on itself.

'Dilwale' has increased my audience reach; I have gained in every way possible.

Country seems to be finding a bigger audience. Certainly an audience out of the general country scene is finding me.

We're making this huge changeover from underground to more mainstream audiences. I don't know if we could ever repeat this type of feeling. We're really excited.

You start to think bigger when you see how quickly a TV show can catch on in a whole country. That confidence, and thinking big, opened a lot of doors.