Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't
I believe social responsibility begins with a strong, competitive company. Only a healthy enterprise can improve and enrich the lives of people and their communities.
The corporation cannot be ethical, its only responsibility is to make a profit.
As to the meaning of "corporate social responsibility," Friedman and I would agree: If a certain action improves the corporation's bottom line, there's no point in labeling it "socially responsible." It's just good business.
I think that internet technologies are making everything so transparent. The arms race of deception and spin against the public trying to keep up with it - I think the forces of spin have to lose. In the corporate world people are finding this. Corporate social responsibility has been on the agenda for a very long time - and a lot of people say it's a kind of green-wash or white-wash - but because there's nowhere to hide anymore, people are coming around to the realization that the only way to be seen to be good is to be good. You can't fake it.
The emphasis placed by more and more companies on corporate social responsibility, symbolises the recognition that prosperity is best achieved in an inclusive society.
Companies should increasingly see themselves as major corporate citizens with a wider responsibility to the community. Nothing less than their reputation - their image - is at stake.
Even in the business of corporations honesty is the best policy, and the companies that have acted in accordance with the highest standard, other things being equal, have reaped the richest harvest.
