Engaging Language Quotes

Good talkers are people who use interesting language and have a lot of energy in speech and who also listen.

You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.

If you make things sound inoffensively obvious, then it is likely that no one will listen.

If prose can cast a spell, we will listen to it no matter what it's saying. If a narrative uses language in a magical and enlivening way, we will listen to the story. But if the language doesn't cast a spell, we will listen to it only if it is telling us something that actually happened.

You know that something is really well written when you have to think so little about the words that are coming out of your mouth and you're able to dwell in your own headspace to get there. It's very easy to recall and remember because it's written so well.

In a good play every speech should be as fully flavored as a nut or apple.

Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.

Write something good that the people like.