elegance in simplicity Quotes

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

To this end, nothing is to be more carefully consulted than plainness. In a lady's attire this is the single excellence; for to be what some people call fine, is the same vice, in that case, as to be florid is in writing or speaking.

We have a passion for keeping things simple.

Often I forget that design is really about removing things: optimizing the flow of information, the display, so there are the fewest elements possible, but still they preserve the essence of the subject.

People who don’t know how to summarize have no dignity. Neither do people who needlessly drag on their messy lives. They who don’t know the beauty of simplification, of pruning away the unnecessary, die without ever comprehending the true meaning of life.

I mean just look at haiku, the idea of it. We want to focus on that singularity, on that simplicity, but we still want to add features and add value, but we want to do it in a way that fits in with that mentality of simplicity. You have to spend a lot of time thinking about it.