Do you love me?" he asked. I fell silent. "For the rest of it is glitter and noise," he said. "At the heart of it all is love. You make that choice, and you go forward from there.
Nonviolence of the strong cannot be a mere policy. It must be a creed, or a passion, if 'creed' is objected to.
The way we're going about things and what we want to do, we feel it has to be a really pure essence of music. That's where you get the most out of it.
The core value that differentiates Apple is our ability to innovate.
Every form of happiness if one, every desire is driven by the same motor--by our love for a single value, for the highest potentiality of our own existence--and every achievement is an expression of it.
It's always about the music, never about anything else.
A vocation is the backbone of life.
If you ask me why I believe in human freedom, I don’t know. But it is the most important thing to me.
Safety is not a retrofit; it's been in our DNA since day one.
Anti-corruption is a core constitutional value. It always has been.
My research is like my feeling directed towards what is the principal value in the life, the poetry.
Everyone thinks that the principal thing to the tree is the fruit, but in point of fact the principal thing to it is the seed.
I believe in something.
Sincerity is the end and beginning of things; without sincerity there would be nothing.
Well one thing's for sure.. all you really need is love.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Money has never been my primary goal.
My famous line is 'Product is king.'
My definition of 'innovative' is providing value to the customer.
If you do or don't like something it's because of that thing and not because it has the right politics behind them or the right company or the right connections. It's really just about the thing itself.
Religion should be the rule of life, not a casual incident in it.
Novelty is seldom the essential... make a subject better from its intrinsic nature.
Your honesty is not to be based either on religion or policy. Both your religion and policy must be based on it. Your honesty must be based, as the sun is, in vacant heaven; poised, as the lights in the firmament, which have rule over the day and over the night.
When you find out a man's ruling passion, beware of crossing him in it.
What gets me excited is the original principle.
