Retail should never ever tell the copyright owner how their stuff is sold.
The things I have sold to film, I've sold because I was happy to rent out the right to adapt those works. Some things, I haven't sold to film, because I was less interested in having no control over the adaptation.
The big thing is I'm not with a major label. I've been independent since the get-go, and I've been very lucky to get some good advice on keeping hold of copyright and that kind of stuff.
The best way to really make the VPN issue a completely nonissue is through global licensing that we are continuing to pursue with our partners.
There are so many items that are not in the copyright domain. And people might not realize the Library of Congress manages the copyright process for the nation.
Sure, the labels and publishers get the rights for songs to be remade into a ringtone. So part of what we do is to work with those content owners to make sure that there are rights in place for every piece of content to be made into a ringtone.
It is impossible to effectively monitor the huge volume of videos that are out there. It is often difficult to find out who owns the copyright on individual videos. Differing copyright laws in different countries also make the whole process harder.
We're always looking for ways to extend all of our intellectual property. We've seen that's what happened with 'Harry Potter' and 'The Lord of the Rings.'
