Short form media is reductionist by nature.
When you see your 40-page essay turned into a "hot tip" in one paragraph in Newsweek, you get anxious about the way your writing has been used.
Everyone's attention span is getting shorter. As a result, everything - films, music, art - gets watered down and dumber. Every now and again, you get something great, but not often.
I'm doing a lot of cognitive processing. I'm gathering research. I'm processing it. I'm arranging the data. I'm sorting out the narrative. I'm designing. It's almost as if I do all the cognitive work that you then don't have to do. I digest it, process it, and then offer something that's very easy for you to digest.
I feel audiences are not given enough credit for their intelligence.
I dumb down for my audience and double my dollars...
People in TV get too worried about making things accessible but I don't think all of the viewing population want everything to be sanitised and dumbed down.
That's one of the central challenges we face - how to stay true to events and compress the fundamentals.
