I think there's a big market in North America [with travelers] going to Lisbon and connecting over Lisbon.
Nobody ever thinks clearly at the airport.
If you want to go to Spain or you want to go to France or you want go to [any] southern European countries, [Lisbon] is a great place to [connect].
I don't like to stop. I'm a big person who looks at where the hubs are because I hate changing planes.
Law of Airlines: The shorter the time between flights, the greater the distance between gates.
Passengers don't like changing planes. That means waiting time, stress, running around. There's a joke that the hub principle is supposed to have been invented by cargo firms. The baggage doesn't care where and how it's pushed around.