Communication Goals Quotes

People only speak to get something. If I say, Let me tell you a few things about myself, already your defenses go up; you go, Look, I wonder what he wants from me, because no one ever speaks except to obtain an objective. That's the only reason anyone ever opens their mouth, onstage or offstage. They may use a language that seems revealing, but if so, it's just coincidence, because what they're trying to do is accomplish an objective.

If you want to write for yourself, get a diary. If you want to write for your friends, get a blog. If you want to write for others...become an author.

Dont confuse legibility with communication. Just because something is legible doesnt mean it communicates and, more importantly, doesnt mean it communicates the right thing.

When we humans speak, we are not merely communicating information but attempting to make an impression and achieve a goal.

I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

I made up my mind long ago to follow one cardinal rule in all my writing-to be clear. I have given up all thought of writing poetically or symbolically or experimentally, or in any of the other modes that might (if I were good enough) get me a Pulitzer prize. I would write merely clearly and in this way establish a warm relationship between myself and my readers, and the professional critics-Well, they can do whatever they wish.

When we consider propaganda as the attempt to shape the thoughts and feelings of others, in ways conforming to the aims of the communicator, we find a vast array of different examples throughout history.

I am growing more and more aware that all too often we preachers aim at nothing and hit it.

I like to try to categorize my thoughts into informing, influencing, and inspiring, if I can.