commodification of life Quotes

Perhaps the most extraordinary characteristic of current America is the attempt to reduce life to buying and selling. Life is not love unless love is sex and bought and sold. Life is not knowledge save knowledge of technique, of science for destruction. Life is not beauty except beauty for sale. Life is not art unless its price is high and it is sold for profit. All life is production for profit, and for what is profit but for buying and selling again?

Modern man has transformed himself into a commodity; he experiences his life energy as an investment with which he should make the highest profit, considering his position and the situation on the personality market. He is alienated from himself, from his fellow men and from nature. His main aim is profitable exchange of his skills, knowledge, and of himself, his "personality package" with others who are equally intent on a fair and profitable exchange. Life has no goal except the one to move, no principle except the one of fair exchange, no satisfaction except the one to consume.p97.

The world of the commodity is a world upside-down, which bases itself not upon life but upon the transformation of life into work.

Modern man is alienated from himself, from his fellow men, and from nature. He has been transformed into a commodity, experiences his life forces as an investment which must bring him the maximum profit obtainable under existing market conditions.

All major publishing houses have these big fat biographies sitting there, waiting for people to die. All you have to do is slap on the end and put in on the market. It's that kind of commoditization and completion of your life before you die - and this kind of imposition of a public idea of self that replaces the actual living self - that I find so frightening.

To believe that the intolerable crime is to burn a few cars and rob some shops, whereas to kill a young man is trivial, is typically in keeping with what Marx regarded as the principal alienation of capitalism: the primacy of things over existence, of commodities over life and machines over workers

Paradoxically, capital has unleashed myriad objects upon us, in their manifold horror and sparkling splendor. Two hundred years of idealism, two hundred years of seeing humans at the center of existence, and now the objects take revenge, terrifyingly huge, ancient, long-lived, threateningly minute, invading every cell in our body.

All things are sold: the very light of heaven is venal; earth's unsparing gifts of love, the smallest and most despicable things that lurk in the abysses of the deep, all objects of our life, even life itself, and the poor pittance which the laws allow of liberty, the fellowship of man, those duties which his heart of human love should urge him to perform instinctively, are bought and sold as in a public mart of not disguising selfishness, that sets on each its price, the stamp-mark of her reign.

What is for sale, what is not? If we really think that making your apologies to your wife or reading a bedside story to your child are activities that we can pay a stranger to do, then, without moralising, what has happened to us?