Good design is good business.
My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.
Great design... you won't have a business today without great design.
Before there is a business, a successful entrepreneur is designing this type of business in his or her mind's eye. According to my rich dad, this is the job of a true entrepreneur.
The most important job of an entrepreneur is to design the business before there is a business.
For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.
