Brand Manipulation Quotes

Ronald Reagan's legacy is deeply misunderstood because there are political actors in America who, for several reasons, have privately held agendas that they want to sell to the American public in the most appealing way possible. They often find the best way to do that is to package their product with the Reagan brand.

Buy Space Ghost cereal, but don't eat the prizes.

I don't know about you, but when they first introduced bottled water, I thought it was so funny, I was like "Bottled water! Haha, they're selling bottled water! ... I guess I'll try it. Ah, this is good, this is more watery than water. Yeah, this has got a water kick to it."

As an artist you very much want to have control over your dialogue and your image and when you become exposed in a way where other people are manipulating your brand or the public perception of you that's where it can be frustrating. It's when you want to tell everyone to shut the f*** up and say "hear it from me, not from them." That's all.

Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the African-American community has always been expert at taking things and repurposing them toward their own ends.

No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.

Don't add an eezy to my name, 'cause it has never been that'

It seemed to me to be a parable of the exchange of goods, rather Marxist in some ways, in the new world of global forces. What the forgers do is write the brand name to try and change it, and it works! Loads of people buy fake Prada handbags, or Chanel sunglasses; they've been changed. They have been truly, really changed.