A lot of things sound neutral, but they're not. A typical example would involve police violence. It's usually forbidden to call police "murderers," even if they're convicted of murder. People will say that it sounds hysterical and unobjective.
The classic one for me is one of my favorite images - left-versus-right political-spectrum image. I was trying to visualize the concepts on the political spectrum. I'm left-leaning, and I discovered as I was doing it that I had an impulse to make the left-hand side appear better than the right-hand side. That was manifesting in the way I was choosing certain words, framing certain ideas. I shared it with a few people, and they all said, "Oh my God, this is really biased." I hadn't seen it at all.
If it's racist, it's racist. If it's anti-Semitic, it's anti-Semitic. If it's anti-women, it's anti-women. If it's anti-immigrant, it's anti-immigrant, and we need to really strengthen our language, so that it is clear and not mushy.
Concision is a technique of propaganda. It ensures you cannot do anything except repeat clichés, the standard doctrine, or sound like a lunatic.
You come across words all the time that are everyday sexism. I was described as 'competently bossy' and 'bossily competent' by a male journalist, and I thought, 'Gosh, 'bossy' is never used of a man.'
Language commonly stresses only one side of any interaction.
Why should you use a term [rebels] in the United States and England and maybe other countries and use another term in Syria ? This is a double standard that we don't accept.