Targeted marketing has existed for as long as there's been marketing.
I had a wonderful teacher about animal behavior - my dog Rusty. He taught me that animals have personalities, minds, and feelings.
How should the best parts of psychology and economics interrelate in an enlightened economist's mind?... I think that these behavioral economics...or economists are probably the ones that are bending them in the correct direction. I don't think it's going to be that hard to bend economics a little to accommodate what's right in psychology.
I love Richard Thaler's 'Quasi Rational Economics.' A collection of some of his most interesting and inventive essays, the real foundation of behavioral economics.
I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior.
I actually think that self-interest is overrated as an all-purpose guide to political motive. It leaves out something at least as powerful and immovable - individual psychology.
I came to the conclusion is that we have a very shallow view of human nature in the policy world. We're really good at talking about material things, really bad at talking about emotions, really good at stuff we can count, really bad at the deeper stuff that actually drives behavior.
I'm interested in what makes people tick, how they think, what makes them behave the way they do.
No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
It turns out that with Twitter data alone, we can go quite some way into figuring out someone's personality.
Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.
I love people, I love studying people more than history. So whatever situation I see, then I look at, what were the people like, more than history itself.
Every check-in should mean something. Foursquare should get smarter every time that you continue to check in. We should be able to offer special deals that you may be interested in, and we should be able to offer recommendations for the type of things you should do next.
If you can think psychographically and not demographically, you can really target a lot more audiences.
People are building apps that are doing super-crazy things, and there's a lot of talk about modeling and microtargeting. Facebook can predict when people are going to break up, and Target is able to predict if a woman is pregnant before she knows just based on the type of lotion she bought.
Other people have talked about chimpanzees being a window into the past, which I suppose is true, in a way.
My target audience is anyone who finds the world interesting and human behavior fascinating, terrible, inspiring, funny, and occasionally, mysterious.
You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.
