Richard Branson Quotes

Everything that we start is something that we don't know what the outcome is going to be.

I have always been more interested in experiment, than in accomplishment.

The only safe thing in filmmaking is to take a chance.

Play is experimenting with chance.

Much of the excitement we get out of our work is that we don't really know what we are doing.

Securities, certitudes and peace do not lead to discoveries.

Research is a way of taking calculated risks to bring about incalculable consequences.

'Gonzo' means taking an unknown thing to an unknown place for a known purpose. But sometimes we're lost in an unknown place for no known purpose.

But we also believe in taking risks, because that's how you move things along.

There's a way of playing safe, there's a way of using tricks and there's the way I like to play which is dangerously where you're going to take a chance on making mistakes in order to create something you haven't created before.

Only those who will risk going too far can possibly find out how far one can go.

I like to surprise myself. I've always been attracted to projects where I don't know how they're going to turn out.

My films are so new and unique that I don't know where I will end up. Fear keeps me alert. And it's also a part of an excitement.

Everything is an experiment.

If we knew what we were doing we wouldn't be entertaining.

I don't have any particular recipe. It is the reason why doing research is challenging as well as attractive. It is like being lost in a jungle and trying to use all the knowledge that you can gather to come up with some new tricks, and with some luck, you might find a way out.

'Damage' is about taking risks, stepping into new territory regardless of the outcome.

With innovation, there is always risk.

I'm always interested in the challenge of doing something new.

There's so much to explore! And personally, I don't know. It's such a crapshoot.

Life is about trying things to see if they work.

[...] My wild words slip into fusion and risk losing the solid ground. So stranger, get wilder still. Probe the highlands.

Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.

no knowledge obtained without risk

There is no knowledge without risk taking.