Martin Sorrell Quotes
You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.
Citations
Sorrell, Martin. "Exclusive Q&A with Sir Martin Sorrell." Formula 1, Formula One World Championship Limited, 2016.
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Sir Martin Stuart Sorrell is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.