James C. Collins Quotes
You must ask, "What do we mean by great results?" Your goals don't have to be quantifiable, but they do have to be describable. Some leaders try to insist, "The only acceptable goals are measurable," but that's actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you're making progress.
Citations
Collins, Jim. Good to Great and the Social Sectors: A Monograph to Accompany Good to Great. Jim Collins, 2005, p. 7.
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James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.