Seth Godin Quotes


You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.


Citations

Godin, Seth. "How to get your ideas to spread." TED, Feb. 2003.

Related Quotes

See {583384} for a good example of the political intellectual process of zealots and ideologues.


Seth Godin
Seth Godin
  • Born: July 10, 1960
  • Nationality: American
  • Profession: Author, Entrepreneur

Seth W. Godin is an American author and former dot com business executive.