John Lasseter Quotes
You have to do three things really well to make a successful film. You have to tell a compelling story that has a story that is unpredictable, that keeps people on the edge of their seat where they can't wait to see what happens next. You then populate that story with really memorable and appealing characters. And then, you put that story and those characters in a believable world, not realistic but believable for the story that you're telling.
Lasseter, John. "Animation Lecture." SIGGRAPH, 1994.
John Alan Lasseter is an American film director, producer, screenwriter, animator, voice actor, and the head of animation at Skydance Animation. He was previously the chief creative officer of Pixar Animation Studios, Walt Disney Animation Studios, and Disneytoon Studios, as well as the Principal Creative Advisor for Walt Disney Imagineering.