Jeff Bezos Quotes
You cannot make a business case that you should be who you are not
Citations
Stone, Brad. The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company, 2013.
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Jeffrey Preston Bezos is an American internet entrepreneur, industrialist, media proprietor, and investor. Bezos is the founder and CEO of the multi-national technology company Amazon. He is the richest person in the world according to Bloomberg's Billionaires Index.