Edward de Bono Quotes

Making progress on longstanding challenges requires a different lens and a new approach.

If you want something different, you are going to have to do something different.

Your current thinking got you here. Only new thinking will get you out.

When what you’re doing doesn’t work for 50 years, it’s time to try something new.

We cannot continue doing the same thing and expect different results

You can't dig a different hole by digging the same one deeper.

Culturally, I think we have operated as if we had the formula figured out, and it was all about optimizing, in its various constituent parts, the formula. Now it is about discovering the new formula.

Stop repeating what never worked in the first place. Stand back and ask for a new solution.

One thing's for sure. If we keep doing what we're doing, we're going to keep getting what we're getting. One definition of insanity is to keep doing the same thing and expect different results.

We often say that the biggest job we have is to teach a newly hired employee to fail intelligently... to experiment over and over again and to keep on trying and failing until he learns what will work.

The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.

Now we have to hit them from a different angle.

America's problem is how to free itself from the grip of its exhausted ideas.

If you can last long enough, in success, you have to get really creative and come up with new stuff.

Over the years, I've learned that if you can just hang in there and, regardless of what's presented to you, take it as a challenge and try to bring in something fresh, then it works.

Evolve solutions; when you find a good one, don't stop.

Alan Kay's famous aphorism is that perspective is worth 80 IQ points. An innovative insight is not the product of an individual's brilliance. It's not as if innovators' heads are wired in different ways. Innovation typically comes from looking at the world through a slightly different lens.

If there's something you want to build, but the tech isn't there yet, just find the closest possible way to make it happen.

We accept the verdict of the past until the need for change cries out loudly enough to force upon us a choice between the comforts of inertia and the irksomeness of action.

We should never change our minds about where we are going, but always be curious about different ways to get there.

Old ways will always remain unless some one invents a new way and then lives and dies for it

I stand upon my desk to remind myself that we must constantly look at things in a different way.

Success comes from persistently improving and inventing, not from persistently promoting what’s not working.

I've got a passion for solving a problem that I think I can solve in a new way. And that maybe it helps that nobody has done it before as well.

Always move forward, going straight will get you nowhere.