Jason Fried Quotes

The best work for creative folks on the team is when the problem is big and the solution escapes everyone.

I always conceive a piece as a different set of challenges.

When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.

If you really want to step up your team's creative thinking, take a hard look at how many people you're putting in a room together. More than three to five is probably too many.

The imagination is how things get done. You have to cultivate creativity.

The most creative people have learned to tolerate the slight discomfort of indecision for much longer and so, just because they put in more pondering time, their solutions are more creative.

I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.

When you have a creative mind it doesn't stop going.

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.

Usually, the best ideas come from having to fix a really hard problem.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Coming up with ideas is really hard - they don't spontaneously pop into my head while I'm cutting vegetables.

Think until it hurts.

Whatever creativity is, it is in part a solution to a problem.

When you have an employee who's innovative in your organization, what are they thinking about in the shower? If they're working in an exciting place, they're not thinking what they're going to do over the weekend. They're thinking: 'How do I solve that problem?'

My mind starts to work creatively past 10 P.M. or 11 P.M. - all of a sudden there's silence and my head starts going.

I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.

When I give talks, I often quote from a button I received at a Google event: Always Be Creative. I use it to illustrate how important creativity is in technology and business.

I'll stop when I run out of ideas.

Creating is no problem - problem solving is not creating.

[...] beer results in ideas, which results in new code.

If you want to think new thoughts that are different, then do what creative people do - get the problem reasonably clear and then refuse to look at any answers until you've thought the problem through carefully how you would do it, how you could slightly change the problem to be the correct one.

The period of time just before you awaken is the time I have my most creative thoughts and discover the best solutions.

Discovery is seeing what everybody else has seen, and thinking what nobody else has thought.

Having imagination it takes you an hour to write a paragraph that if you were unimaginative would take you only a minute.