Yann Arthus-Bertrand Quotes

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

This call for a new culture is not a new idea.

We have six-and-a-half-billion people on the planet, going rapidly towards seven. We're going to need a lot of inventiveness about how we use water and grow crops.

… the process of social change was not merely a matter of new inventions pressing on old institutions: it was a matter of new classes displacing old.

It'll go away only if we make it go away—by not using water.

In our wildest dreams we never thought water would be a zero-sum game.

A nation that fails to plan intelligently for the development and protection of its precious waters will be condemned to wither because of its shortsightedness. The hard lessons of history are clear, written on the deserted sands and ruins of once proud civilizations.

The world around us is in a sea change, and I think the glory of art is that it cannot only survive change, it can lead it

Every advance in civilization has been denounced as unnatural while it was recent

One must speak for a struggle for a new culture, that is, for a new moral life that cannot but be intimately connected to a new intuition of life, until it becomes a new way of feeling and seeing reality

We know under Nebraska there is an underground aquifer that is probably underneath the whole state, but what form does it take? I kind of want to focus on that, for almost political means, because we keep digging more wells. We're not replenishing, and we're having a crisis in water around the world. But how do you visualize it? I don't know, so I know what I want to study.

I arrived in San Francisco in January 1951. After the Second World War, the population was so uprooted. Soldiers came back home for brief periods and took off again. So the population was very fluid, and suddenly it was as if the continent tilted west. The whole population slid west. It took 10 years for America to coalesce into a new culture. And the new culture happened in San Francisco, not New York.

Spin-off technologies are changing the culture. Even if you don't become an engineer you could be a poet, a journalist, a lawyer, but you will be thinking innovation and your actions within society, who you vote for, what you value, all become a participant in an innovation economy.

When politics is too slow, change has to come from culture.

The price of tapping water into every house is that no one values water any more.

I know what people say, that water's a lot like air. Do you charge for air? Well, of course not. Well, you shouldn't charge for water. Okay, watch what happens you won't have any water

Water is our next great environmental challenge. It is the new oil. How are we going to preserve this sport unless we are designing and maintaining golf courses that are energy net zero, carbon net zero and water net zero? Or ideally, energy positive, carbon positive and water positive, where they are taking out more than they are using.

There are substitutes for oil; there is no substitute for fresh water.

I banned bottled water from my house - we have a water-filter system so you can drink from the tap. We always drink out of glass, and recycling is a huge deal, which everybody can partake in.

Social change can be seen as a mosaic, taking that which is broken and creating something new.

We need to challenge the dominant culture: by ethics, principles and values.

The real cultural war is between the culture of narcissism and what might be called the culture of renewal.

If you change the society and a culture, the politics will follow.

The biggest waste of water in the country by far. You spend half a pint and flush two gallons.