Clay Johnson Quotes


Who wants to hear that he is wrong when he can be told that he is right? …. We are losing the ability to change our mind because of our media.


Citations

Clay Johnson, Campaign Information Strategist, Political Web Designer, Founder Blue State Digital, Presentation, “The Information Diet”, Burton Marsteller Corporation, New York City, Book TV, March 22, 1912

Sourced by: Eigen's Political and Historical Quotations

Related Quotes

Ronald Reagan’s media expert, Michael Deaver, developed a new approach to Presidential appearances. He realized that if the President made a 5 or 10 minute speech at an event, the Evening News would choose one or two 10-15 second excerpts, and that was what the vast majority of the country would see. Therefore, he reasoned, the words spoken meant relatively little. It was the image what would last in people’s memory. Therefore, he worked hard to concentrate on getting the right background for the President’s appearance. The Statue of Liberty, a naval ship, a factory at work. The set of images that people would have of the President in these different appearances would define the President in the minds of most people. Deaver would be more concerned that the TV camera’s showed the background scene he had planned (rather than a strange angle or just a close-up of the President’s face) than he would be about which words—sound bytes—the TV station would select. Hence Baker’s observation that words were less important than the TV images.


Clay Johnson
Clay Johnson
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Clay Johnson is a former Democratic technologist who played a role in prominent national campaigns.