Frank Herbert Quotes

I think there are two ways in which people are controlled - first of all frighten people and secondly demoralize them.

My philosophy of defense is to keep the pressure on an opponent until you get to his emotions

And the things that we fear are a weapon to be held against us.

A sight game is that I am hurt, but I aim to make you believe I am not even hurt, and with this confidence appearing on my face, I don't panic, otherwise your opponent will know that you are hurt. That's the whole art game in boxing.

There are various psychological advantages you can take into boxing match. One is getting your opponent to fight with emotion and anger because he hates you.

It's important to get under your opponent's skin and let them know that you are coming for them out in the middle. When you do that, half the battle's won!

The goal of terror is not traditional territorial enlargement; rather the war target of the terrorist is the dismemberment of the will of the community it terrorizes.

We are manipulated by fear and the fear of others, and how we're often manipulated into doing things and voting in ways that are against our own best interest. Look at healthcare. People will tell you that healthcare is socialism and communism, and they're doing this while their wife needs an operation and their kid needs braces.

Fear is the most easily taught of all lessons, and the fight against terror, real or imagined, is perhaps the history of man's mind.

They changed the press conference, they are trying to change the time of the weigh-in. They are trying to mess with me, but what they don't realize is that they are only fueling me to bring more hurt.

I never seek to defeat the man I am fighting, " he explained. "I seek to defeat his confidence. A mind troubled by doubt cannot focus on the course to victory. Two men are equals - true equals - only when they both have equal confidence.

[...]you don’t have to be Sun freakin Tzu to know that real fighting isn’t about killing or even hurting the other guy, it’s about scaring him enough to call it a day.

When you're appealing to people's fears and anxieties, you can make some gains.

When I glare, I don't see it as aggression. I have just got such passion to get wickets. I don't ever say anything, I just have a look and see if I can get their mind concentrating on other things and get them outside their bubble. I like to get them switched on, have a look and get in a bit of a battle.

It's easier to control people when they're afraid.

Look, just stop trying to annihilate yourself, okay? Because if I think you can do it, I'll make Doc pull me out today. Or I'll tell Jared. Just imagine what he would do. I imagined it for her, smiling a little through my tears. Remeber? He said no guarantees about what he would or wouldn't do to keep you here. I though of those buring kisses in the hall...thought of other kisses and other nights in her memory. My face warmed as I blushed. You fight dirty. You bet I do.

Whenever there's chaos, there's ambiguity, and where there's ambiguity, there's fear. And fear gets manipulated.

The media, the corporations, the politicians…have all done such a good job of scaring the American public, it’s come to the point where they don’t need to give any reason at all.

The thing about people who are truly and malignantly crazy: their real genius is for making the people around them think they themselves are crazy. In military science this is called Psy-Ops, for your info.

Well, you know, they use those words so that they can scare people "terror" and "cell."

Honestly, it’s so easy to get what you want from people if they think you’re a psycho.

Never underestimate a man's ability to make you feel guilty for his mistakes.

Tempt not a desperate man

The broad mass of a nation will more easily fall victim to a big lie than a small one. The greater the lie, the greater chance that it will be believed. All epoch-making events have been produced not by the written, but the spoken word.

We have to be irrational and vindictive, because that's going to frighten people. And we have to maintain this for years. And then we'll be able to carry out the actions that we want to carry out.