Ken Blanchard Quotes
When you write a business fable, people get caught up in the story and don't get judgmental about what you're teaching them. If you're teaching a bunch of concepts, people get skeptical and say, 'Where'd you get that research?' But if you tell them a story, they get caught up in it while they learn.
Blanchard, Ken. Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations. Pearson Prentice Hall, 2006.
Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker. His extensive writing career includes over 60 published books, most of which are co-authored books. His most successful book, The One Minute Manager, has sold over 15 million copies and been translated into many languages.